“Located along the Winooski River and surrounded by a landscape of lofty trees in the outskirts of the Old North End neighborhood of Burlington, Vermont is Pitchfork Farm. Headed by Eric Seitz and Rob Rock, Pitchfork Farm is a diverse 24 acre organic vegetable farm specializing in growing over 80 varieties of organic crops that are available to the local community and used in the menus of many prominent restaurants in Burlington. Eric and Rob also run a pickle shop storefront in Burlington specializing in pickling and fermenting everything from radishes, beans, and peppers to kimchi.
Eric is seen here wear-testing the South Street Overalls at his farm. This is a new style designed from workwear references with a slightly more modern fit and styling. The South Street Overalls feature a heavyweight 100% cotton canvas body, reinforced double layer knees, multi-use pockets, and adjustable elastic shoulder straps.”
Art Direction & Copy Writing
Photography: Molly Conant